Have you ever looked at an ad and thought about how much brainpower went in to making it memorable? Advertisers have to be very clever to create an effective ad that communicates a message in a tiny amount of time. They also need to appeal to the viewer, and be memorable at the same time. Sometimes they make you feel thoughtful, sometimes they tug on your heartstrings, and sometimes they make you laugh out loud. What technic were advertisers using in these ads?
Clever Print Ads- Look at numbers 4, 7, 12, and 30.
What about this one?
Disconnect to Connect (youtube)
Advertisers also use catchy slogans (catch phrases) that will stand out in your mind and make you think of their product.
Do you recognize these catchy slogans?
- I’m lovin’ it
- Just Do It
- Melts in your mouth, not in your hands
- The happiest place on earth
Your assignment is to get with a partner and design your own special product. Invent something useful and cool and decide who would want to buy it. Then create a picture ad and a slogan to advertise your product to the buyers you're shooting for. Remember, if you're trying to appeal to an elderly person, you will use a different approach than if you're advertising, say, a new video game.
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